A Guide To Creating DIY Logos
When we talk about cutting operational costs in businesses, Small business owners can relate with that the most. That is why many who are starting a business are looking to reduce costs by creating their logos. The good thing is that logo creation is quite simple and doing it yourself is not a difficult fit. There are some simple tips that can guide you as design a logo for your small businesses. From this article we will see some of the tips that you can use for your logo making.
First, you need to know the brand of your business because your logo should be designed in a manner that will communicate your brand to the public. Logos need to be a representation of what a business does in a creative graphic way. It is no secret that designing a logo when you do not know the brand of your business will be extremely challenging. It is thus advisable to have a good knowledge of your brand before you make a logo.
You can have a simple logo showing what you deal in. A perfect example would be a business that sells wedding cakes. Their logo would simply include the name of the business and an image of a wedding cake such that when someone looks at the logo they know that the business is for specifically selling wedding cakes.
Your logo does not have to include images you may choose to have logo that only has texts. In fact they are quite effective, to say the least. For this kind of logo to work there are a few things that have to be employed in their creation. It needs to have texts that of the right size, and font so that it can be easily read. You can use the fonts to show the brand of your business through in that if you have a business known to be elegant, then the fonts you choose should be seen to reflect that. It is common to find that the text-only logo only having the business name.
It is important to note that color is crucial when it comes to DIY logos. Designers advise that not more than three colors should be used in one logo. When you keep the colors to a minimum, you will benefit from the use of color to captivate onlookers without unnecessarily tiring the brain with too many colors. If you make a logo that has so many colors then it will be unattractive due to the busy appearance. Using few colors will be to your benefit because you will not spend a lot on printing and embroidery where charges are based on the number of colors, more, for sports teams who print so many items.
These tips will get you started as you make your DIY logo.
Advanced reading: helpful resources