In the earlier days of professional cleaning services, those who engaged in it never really felt the pressure of competition. So if you owned one several decades back, you probably didn’t need any marketing strategy to get a hold of every customer in your area.
Unfortunately, the same thing can no longer be said these days. With so many companies offering the same professional cleaning services today, competition is so fierce and if you don’t launch a proven and effective marketing strategic, it should be very difficult to keep up. It’s no secret that the most efficient way to advertise and market your company and the services you’re offering is by building your own website and doing search engine optimization to put it on top of search engine rankings.
For you to be sure you have an optimized website, follow these SEO strategies:
Focus on Local SEO Strategies
Today, practically everyone can build a website from scratch and put the usual stuff in it, including a list of products and services, company information, and contact form. But then again, building a website alone simply isn’t enough. It is important that you optimize it so that local customers will see it. Because you’re catering to a specific local area, it only means you can’t waste your resources on building a website that seeks to cover the entire nation.
Make Good Use of the Right Keywords
It doesn’t matter if your business offers residential or office cleaning services or maybe both; the thing is if you want your website to be the portal of your success in getting clients online, you need to work with the right set of keywords.
Optimized Content Hub, Anyone?
If you don’t have a clue what this means, it’s actually a place or page in your website where content is centralized or organized for easy viewing. Part of this content hub is a blog where you consistently provide relevant information to your visitors. Although SEO has seen a lot of changes in the past years, it’s no secret that content remains king.
Social Media and SEO Are Almost Likely the Same Thing
Lastly, whenever you launch an SEO campaign, you need to understand that social media presence must be part of it. Arguably the most effective and quickest way to increase visibility online for your business is to build profiles in the most popular social media platforms like Facebook, Twitter, LinkedIn, and Instagram. The fact is social media remains to be the most effective SEO strategy in terms of building relationships with customers.