There is no way around website promotion without search engine optimization. Every website needs SEO to be discovered.
The best part about search engine optimization is that you don’t have to spend a lot of money to use it to promote your website.
It is one of the marketing strategies that are essential and cost-friendly at the same time. You can get an SEO expert to work on your website or use some SEO tools to enable your pages to rank higher on search engines.
However, do not spend so much money on them without first reading reviews. Luminablog.co.uk has all the reviews you need before deciding to purchase a product or service online.
Whether you want to see office furniture online reviews or you want to compare some software reviews for your website, start by gathering other people’s feedback on what is the best and what not to go for.
Here, I will give you a general idea of how SEO-friendly content should appear on a web page. Let’s have a look;
1. Title and headings.
The starting point is always the title and the headings. Your title should;
- Be short and precise
- Should be the largest
- Should contain the keyword
- Inform your reader what’s on the page
Your subheadings should;
- Contain the keywords
- Be smaller in size than the title (use page headings automation, i.e. H1, H2, e.t.c)
- Be a summary of the content under it as it relates to the title
You can always find out more online on how to create compelling and engaging titles and headlines that meet their SEO standards.
2. Meta description
The next step to having good content is looking at your meta description.
A meta description is generally a short answer to your topic or a general summary of what the page is about.
Ensure that your meta description;
- Precise and coherent -should be short about 150 characters and it would flow from the title and make sense.
- Summarises the page content
- Contains the page keywords
- Engaging/ persuasive to your reader – you need to make someone click on that page based on what you’ve written in your better description.
You know how to look at the content within a paragraph.
Many readers don’t have time to rumble through an unstructured paragraph trying to find the solution you’re trying to put across.
An SEO paragraph should;
- Contain the keywords
- Use bullets wherever necessary
- Short and answer the question
- Preferably skipper lying to make the reading experience seamless
As you may already have noticed what is very important for SEO. However, when you overdo it, you lose the whole point.
All through your web page, you must ensure the keywords are there but avoid keyword stuffing.
Try to play around with synonyms, use secondary words, or any other similar variations to the same.
5. Internal linking
Internal linking is linking one web page with a new website to another page within the same website.
The main purpose of internal linking is to tie your web together coherently.
The content of this webpage should somewhat generate a flow with other pages within the same website.
Internal linking will help the search engines know a little bit more about the structure of your website. It will then contribute to a higher ranking upon a search result.
6. Backlink building
You will need other people to link your content to their websites. This is what is called a backlink.
When you’re trying to build your backlinks, do not just receive backlinks from random websites.
Try to gather backlinks from relevant websites. Enjoy your content is great so other people can backlink.
There are tons of articles online that can help you learn the ways to generate and build credible backlinks.
7. Structure and readability
The next step and search engine optimization is creating an optimized structure with good readability.
Your web pages or blog articles within your website should be clear and straight to the point.
Your content should be easy to read. It should be laid out in a structure that allows the reader to quickly navigate through or scan through the article.
You can also pick up the structure of your web pages by; using numbers and bullets, understandable graphs to represent data.
Lastly, a good URL does contribute to a higher ranking as well as a seamless user experience.
You should try to make your own URL short, with a readable structure. Do not leave your URL links unformatted.
Some of these key points I have laid out in the article do matter more than others. However, for the best SEO practice, it is important that you try as much as possible to incorporate all of these into your web page.